EST
2000
–
THE PRACTICE
HUMAN CENTERED DESIGN
EXPERIENCE STRATEGY | UX research | UX design | service design | CO-CREATION | FUTURE SCENARIO PLANNING | design THINKING workshops | interdisciplinary team LEADERSHIP | hcai | CHANGE MANAGEMENT | DIGITAL TRANSFORMATION
Human Centered Design leader focused on developing strategies and developing teams built for value and impact. The HCD practice represents a strategic move towards UX design, product strategies, and outcomes that put humans first — a systems-level shift in how an organization works with users/customers, incorporating behavioral data and intelligence to transform product roadmaps, empower users, and improve decision-making. My work is centered around the idea that modern brands, products, and platforms are experiential, connected with individuals and communities through a shared purpose and delivering customer value.
STRATEGIC THROUGH LINE
service design innovation, PRODUCT DESIGN STRATEGY, customer experience and experience design leadership
UX Research, behavioral insights, experience strategy, strategic planning and experience ecosystem architecture providing a holistic foundation for products to evolve and brands to engage on human terms.
