EST

2007

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THE PRACTICE

BRAND EXPERIENCE STRATEGY + TRANSFORMATION / PRODUCT STRATEGY / AGENCY LEADERSHIP / DIGITAL OPERATIONS

Centered around the idea that modern brands are experiential, connecting with individuals and their social tribes based on a shared purpose and clear customer value. My methodology is human-centered, data and prototype-driven, designed for rapid innovation applied to product, service and digital transformation. I lead Experience Strategy and Design teams built around multi-disciplinary collaboration and Service Design methodology informed by behavioral insights.

STRATEGIC THROUGH LINE

service design innovation, customer experience and interdisciplinary experience design leadership

Customer research, behavioral insights, social influence, go-to-market activation, planning and experience ecosystem architecture provides a holistic foundation for products to evolve and brands to engage on human terms.

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