EST
2007
–
THE PRACTICE
BRAND EXPERIENCE STRATEGY + TRANSFORMATION / PRODUCT STRATEGY / AGENCY LEADERSHIP / DIGITAL OPERATIONS
My practice is centered around the idea that modern brands are experiential, connecting with the individual and their social tribe based on shared purpose and clear value. My methodology is human-centered and prototype-driven, designed for rapid innovation that can be applied to product, service and digital transformation. I lead Experience Strategy and Design teams built around multi-disciplinary collaboration and Service Design methodology informed by behavioral insights.
STRATEGIC THROUGH LINE
service design innovation, customer experience and interdisciplinary experience design leadership
Customer research, behavioral insights, social influence, go-to-market activation, planning and experience ecosystem architecture provides a holistic foundation for products to evolve and brands to engage on human terms.
