EST
2007
–
THE PRACTICE
BRAND EXPERIENCE STRATEGY + TRANSFORMATION / PRODUCT STRATEGY / AGENCY LEADERSHIP / DIGITAL OPERATIONS
Centered around the idea that modern brands are experiential, connecting with individuals and their social tribes based on a shared purpose and clear customer value. My methodology is human-centered, data and prototype-driven, designed for rapid innovation applied to product, service and digital transformation. I lead Experience Strategy and Design teams built around multi-disciplinary collaboration and Service Design methodology informed by behavioral insights.
STRATEGIC THROUGH LINE
service design innovation, customer experience and interdisciplinary experience design leadership
Customer research, behavioral insights, social influence, go-to-market activation, planning and experience ecosystem architecture provides a holistic foundation for products to evolve and brands to engage on human terms.
