EST
2000
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THE PRACTICE
EXPERIENCE STRATEGY | UX research & insights | PRODUCT design leadership | service design STRATEGY | service design workshops | interdisciplinary team LEADERSHIP
Experience Strategy and Design leader with a highly collaborative practice that is customer-centric, employing Service Design methodology fueled by behavioral insight and optimized with rapid prototyping. I follow a through-line from research, strategy, to design for product, service and digital experiences. My work is centered around the idea that modern brands are experiential, connected with individuals and communities through a shared purpose and delivering customer value.
STRATEGIC THROUGH LINE
service design innovation, PRODUCT DESIGN STRATEGY, customer experience and experience design leadership
UX Research, behavioral insights, experience strategy, strategic planning and experience ecosystem architecture providing a holistic foundation for products to evolve and brands to engage on human terms.
